This trend is one of the most recent 2015 trends used by businesses in order to make their websites easy and convenient for their website visitors. According to (Kunwar, 2015) split screens / vertically split layout is the ability of presenting two features of equal importance at once positioned next to each other (side by side). Businesses uses split screens if they need to promote two things which are equally important making it easier for their visitors to choose from either one of the two, and also, if a business wants to put up a picture of a product and information on the product simultaneously, they can make use of spilt screens to do this (Boyer, 2015). There are a number of businesses that makes use of this trend including Peugeot, a food company, Dewey’s Pizza and Rick and Drew photography. Peugeot incorporates this trend by illustrating its current slogan, Dewey’s Pizza makes use of this split screens by having their company name and slogan on the one side of split screens and introducing new menu’s (products) on the other side with a central menu bar. Lastly, Rick and Drew photography makes use of split screens by having a picture of both the co-founders Rick and Drew’s pictures with their names on either sides of the screen and their menu options all incorporated as one. Spilt screens trend is thus convenient and beneficial for any business because website visitors do not have to look and search far and as a result waste time because everything is laid out clearly in front of them.
A list of websites that employ this trend:
http://hellomonday.com/